A popular new music festival held in Havana each March and organised by the new rum label Black Tears by Vigia which is marketed at the younger party generation of Cubans and foreigners alike. Interestingly though, Black Tears is named after an old and traditional Cuban ballad, very popular among Cubans of all generations - the 1929 Lágrimas Negras (literally "Black Tears" in English) by Miguel Matamoros, which was composed in a combination of the traditional Cuban rhythms of bolero and son. The music on offer at the festival is also a mixture of the the traditional with the more modern.